Laptop displaying BioPhy software interface for AI-driven validation of manufacturing protocols, resting on a bright green cushion with a blue background.

Pret

How do you design kindness into an app?

Pret built its brand on small human moments: free cookies on bad days, surprise coffees, genuine warmth. I designed their first US loyalty app to carry that ethos digitally, including a Treat Store where customers could gift rewards to friends.

Hit the 90 day acquisition goal in 36 days.
70% lift in orders per store.
4.7 stars in the App Store.

Product Design
Mobile
Consumer
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Visual Walk-Through

ROLE

Lead Product Designer

DURATION

2017

coming in or coming out of the door
UI showing Acme Inc. workspace with content section labeled Board and members section with three user icons.
Tablet displaying Curious George and the Dump Truck digital storybook cover with illustration of Curious George holding a shovel near a green dump truck on blue background.
Close-up of a woman's face showing light skin with freckles, green eye, pink lips, a beige shirt, and a small earring.
Pret A Manger USA app page showing features: collect stamps for rewards, pay with phone via QR code, find nearest shop on map, and browse menu.
Mobile app screen showing a stamp card with eight greyed-out coffee cups and one colored cup for a free drink after buying eight hot or iced drinks.
Mobile screen displaying a 'My treats' rewards interface with images and descriptions of treats like Brownie Bite, Pret A Mango, and a free hot or iced drink, surrounded by photos of a hot drink, popcorn, a chocolate chunk cookie, and a heart-shaped cherry tomato cluster.
White text on red background reading 'MAKE SOMEONE Smile WITH A TREAT' with 'Smile' in cursive.
Close-up of a woman's face showing light skin with freckles, green eye, pink lips, a beige shirt, and a small earring.
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