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Each feature-length case study is best experienced on desktop where you can see the full story unfold across strategy, cross-functional collaboration, and measurable impact.
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Laptop displaying BioPhy software interface for AI-driven manufacturing validation, placed on a bright green cushion against a blue background.

BioPhyAI

AI/ML
0 → 1
architecture
systems design
View case study
MacBook Air 15-inch with a Trello interface showing ibm.com organization dashboard with member, workspace, and board stats on a red surface against a blue background.

Trello

enterprise
admin tools
systems design
View case study
Computer monitor displaying a restaurant pickup order page with an address input and blue button against a blue wall and red sofa.

Grubhub

platform/SDK
B2B
development
enterpise
View case study
A child and an adult sitting on a couch at night looking at a tablet displaying 'Curious George and the Dump Truck ACTIVITIES'.

Curious George

0 → 1
D2C
systems design
View case study
me and my skillsetget in touch
Link FiveLink SixLink Seven
Timeline • How I got hereAreas of expertiseSkillsetMy favorite things
Overview

13+ years into my career...

gps route, planning the path or project roadmap

I still love what I do as much as I did on day one of my first job.

Somehow, every chapter has flowed into the next in a way that makes sense now... I've designed for publishing, fintech, enterprise SaaS, and AI, often ending up right where I needed to be, even when I didn't know it at the time.

I've worked directly with founders, investors, and product leaders, and as of late, coming in as a founding, 0 → 1 designer to help bring a product from idea to launch.

I can think like an engineer,
design like a storyteller,
and lead like a partner who wants everyone to feel proud of what we built together.

I care about my work, but I care just as much about the people building it alongside me and the people behind the screen using it.
‍
If there's a throughline, it's that I love designing things that work, that people actually use.

How I got here

Illustration of Curious George, the brown monkey, smiling with arms raised and one leg lifted.
2012-2014

Boston

I started in publishing, completely reinventing the UX of static ebooks like Curious George into interactive digital stories.

That was the first time I understood how design could actually change how people experience something.

2014-2019

Boston → Austin

From there, I joined LevelUp, which later became part of GrubHub, and learned what it means to design for scale.

I started as a visual designer and eventually became a developer-designer hybrid, leading R&D for a white-label SDK that major restaurant brands still use today.

Three white smartphones displaying a treat store app with sections for coffee, snacks, hamburgers, and salads, shown at an angle.
Woman in yellow pointing at digital dashboard with charts while a man in purple hoodie sits on a bench facing it.
2019-2022

Austin

Next, at Atlassian, I learned what it takes to design for massive, global teams. I worked on Jira and Trello, shaping enterprise collaboration without losing the soul of the products.

I learned how to protect creativity inside structure and how to keep people connected while solving complex problems.

2022-2025

Austin → Chicago

Now I own ARE TOO, where I’ve spent the last three years helping more than twenty companies design, build, and launch everything from ridiculously complex AI platforms to brand systems.

Two hands with different skin tones pressed together in a praying gesture with sparkles around.

My areas of expertise

Person with tangled thoughts, Problem solving and brainstorming

Enterprise, D2C, and B2B SaaS

Scaling products for 50K+ user organizations

Fintech and Payments

Payment systems, financial platforms, crypto/blockchain products

AI/ML Products and Infrastructure

0 → 1 AI platforms with explainability, trust systems, and regulatory compliance

Platform and Developer Tools

SDKs, design systems, and infrastructure products that teams build on

Wellness and Animals

Consumer health, fitness tracking, pets

Healthcare and Pharma

AI compliance systems, GxP validation, FDA/EMA regulatory frameworks

My skillset

COMPANIES I HAVE IMPACTED
AND THE TECH I USED TO CREATE IMPACT

Design and prototyping
‍
Figma (advanced: variables, auto-layout, design systems) • Illustrator • Photoshop • Webflow • Framer

Development
‍
React • Tailwind CSS • SASS/CSS • JavaScript • HTML • Git • Storybook • Anima

AI and Design-to-Code
‍
ChatGPT • Claude • V0 by Vercel • Figma AI (Make, First Draft) • Locofy • Midjourney

Collaboration and Systems
‍
Confluence • Jira • Slack • Teams • Tokens Studio • Zeroheight • Linear

CAVA Logo
LOTR Logo
Tropical Smoothie Cafe Logo
Atlassian Logo
Trello  Logo
Grubhub Logo
Everlywell Logo
Jira Logo
Chase Bank Logo
Grubhub Logo
Sweetgreen Logo
LOTR Logo
MY CAPABILITIES

Enterprise, Consumer, and B2B product design

0 → 1 product builds (from concept to launch)

AI/ML interface design and explainability systems

Design systems and component library architecture

Strategic product direction, visions, and roadmap influence

Cross-functional leadership
Eng, product, exec alignment

Technical design and front-end development

User research and metrics-driven validation

Executive communication and investor narratives

Marketing strategy and visual design/branding

MY APPROACH

Emotionally intelligent
I read the room and the people

Strategically assertive
‍
I push back with user insights and data, not ego

Insatiably curious

Pragmatically driven
‍
I try ship the right thing, not the perfect thing

Accountable and growth-oriented

Systems thinker
I almost always design for scale, not one-offs

Excited by complexity
Yay to messy, high-stakes work!

Collaborative and fun (!!) partner

Authentic
I don't hide truth in corporate speak

A few of my favorite things

hand drawn person reaching for star, motivation and inspiration, accomplishment and success

My dog, Trader

My best friend, if were being honest

Chocolate and baking

I make epic and innovative rice krispies treats and macarons, and have never said no to good chocolate

Design in all forms

Like art, architecture, interior design, and typography

Natural-aging skincare science

I have strong opinions about products and what ingredients actually do something

My people

The ones I call home, friends, or family

Always leaving people, places, and things better than when I found them

Close-up of a smiling man with closed eyes and a woman with green eyes leaning her head on his, both with light skin and the woman having long blonde hair.
Close-up of a young woman with long light brown hair reclining on a couch with a neutral expression.
Close-up of a woman with fair skin and light eyes lying down next to a resting German Shepherd dog.
Close-up of a woman with long blonde hair taking a selfie indoors next to a white cake on a cake stand and stacked coasters on a table.
Person taking a selfie in a mirror showing a wall with a framed black and white artwork of dancing figures and text above reading 'Who is the fourth fool?'
Close-up of a woman's face showing clear skin with a small stud earring and light-colored shirt.
Illustration of Curious George, the brown monkey, smiling with arms raised and one leg lifted.
Two hands with different skin tones pressed together in a praying gesture with sparkles around.
Two hands with different skin tones pressed together in a praying gesture with sparkles around.
Woman in yellow pointing at digital dashboard with charts while a man in purple hoodie sits on a bench facing it.
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thanks for stopping by!

Get in touch

Get in touch

product designer with 13+ years of experience...
who cuts through ambiguity and gets teams aligned, leading design across enterprise platforms, AI products, and systems that became major revenue drivers.

From Atlassian-scale companies to pre-seed startups, I bring structure without slowing things down, make the case with executives, and solve the messy stuff.
ABOUT
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