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my work
Each feature-length case study is best experienced on desktop where you can see the full story unfold across strategy, cross-functional collaboration, and measurable impact.
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Laptop displaying BioPhy software interface for AI-driven manufacturing validation, placed on a bright green cushion against a blue background.

BioPhyAI

AI/ML
0 → 1
architecture
systems design
View case study
MacBook Air 15-inch with a Trello interface showing ibm.com organization dashboard with member, workspace, and board stats on a red surface against a blue background.

Trello

enterprise
admin tools
systems design
View case study
Computer monitor displaying a restaurant pickup order page with an address input and blue button against a blue wall and red sofa.

Grubhub

platform/SDK
B2B
development
enterpise
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A child and an adult sitting on a couch at night looking at a tablet displaying 'Curious George and the Dump Truck ACTIVITIES'.

Curious George

0 → 1
D2C
systems design
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me and my skillsetget in touch
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A few things
I've done

Below is a selection of my 13+ years of work spanning enterprise SaaS, AI/ML products, B2B, D2C, healthcare, fintech, and platform.

You'll find featured full-length case studies and mini quick visual-only case studies from interactive children's book series to pharmaceutical compliance tools to organization-wide collaboration systems.
‍
I've designed products that scale and that users use.

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Feature-Length Case Studies
Mini Case Studies

Feature-Length Case Studies

Grab coffee, these are thorough.
Each featured-length case study walks through strategy, cross-functional collaboration, and measurable impact, best experienced on desktop where you can see the full story unfold.
Open gift box with confetti burst, Celebration and surprise event
Laptop displaying Biophy software interface for AI-driven document validation, angled above a green cushioned surface with a blue background.

BioPhyAI

Designed an AI compliance platform from scratch for pharmaceutical regulatory operations. Built the product, design system, and go-to-market narrative that secured a $4.2M contract with a top-10 pharma company and led to BioPhy's acquisition...
AI/ML
0 → 1
Enterprise
View feature-length case study
Laptop screen showing Trello interface with a popup about ibm.com organization collaboration, displaying member counts, workspaces, boards, and an upcoming feature announcement.

Trello

Designed organization-wide visibility and access controls for Trello Enterprise, solving the "can you share that with me?" problem at scale. Drove 40% increase in cross-organization collaboration and presented the system directly to Atlassian's CEO...
Enterprise SaaS
Navigation
Admin Tools
View feature-length case study
Computer screen displaying a food pickup order interface with a queue of people near a restaurant on the left and a seated delivery person on the right.

Grubhub

Designed and front-end developed a white-label ordering SDK that opened a new revenue channel for Grubhub Agency. Enabled 15+ restaurant chains across 3,000+ locations to deploy custom-branded ordering at 80% lower cost than traditional solutions...
Platform/SDK
Development
B2B
View feature-length case study
Adult and child sitting on a couch under a blanket at night, looking at a tablet displaying Curious George activities.

Curious George

Designed and developed a 14-book interactive series for iPad that modernized an 80-year-old franchise. Ranked #3 on iTunes at launch, earned multiple Apple Editor's Choice awards, and validated HMH's investment in the broader Curious George digital expansion...
Product Design
Development
Consumer
View feature-length case study

Mini Case Studies

You'll get a quick look at the work, but for the full strategic picture, the Featured Case Studies tab is where it's at!
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These are snapshots of design challenges and outcomes, brand systems, e-commerce, websites, packaging, and more.
Person choosing from different options
Laptop showing BioPhy software interface with AI-driven document validation for manufacturing standards on a green cushion and blue background.

LoopNet's CoStar

I designed crAIg, an agentic AI experience that behaves less like a search tool and more like a knowledgeable broker in your pocket. From onboarding that captures your real goals to proactive alerts when market conditions shift, the concept reimagines how users navigate high-stakes commercial leasing decisions...
Product Design
AI/ML
Interaction Design
View mini case study
Open laptop displaying BioPhy software interface for AI-driven validation of manufacturing protocols on a blue background, resting on a green cushioned surface.

Pret A Manger

Pret built its brand on small human moments: free cookies on bad days, surprise coffees, genuine warmth. I designed their first US loyalty app to carry that ethos digitally, including a Treat Store where customers could gift rewards to friends...
Product Design
Mobile
Consumer
View mini case study
Laptop displaying BioPhy software interface for AI-driven manufacturing site validation on a blue background with green cushioned surface.

AutoTech Trends

‍AutoTech Trends had a fragmented brand, weak trust signals, and a WooCommerce site that couldn't track what was actually working. I led brand repositioning, Shopify migration (I have opinions about this!), and a full redesign focused on surfacing quality: real photography, reviews integration, cleaner PDPs, and proper attribution...
CRO
Branding
Ecommerce
View mini case study
A child and adult sitting on a couch under a blanket reading Curious George activities on a tablet at 8:30 PM.

Hemab Therapeutics

Patients looking for trials. HCPs evaluating partnerships. Investors deciding on Series C. Hemab's old site served none of them well. I restructured the IA, designed patient-first navigation, unified their contact routing, and shipped a full redesign in time for ISTH...
Strategy
Web
Interaction Design
View mini case study
Illustration of Curious George, the brown monkey, smiling with arms raised and one leg lifted.
Two hands with different skin tones pressed together in a praying gesture with sparkles around.
Two hands with different skin tones pressed together in a praying gesture with sparkles around.
Woman in yellow pointing at digital dashboard with charts while a man in purple hoodie sits on a bench facing it.
Webclip
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thanks for stopping by!

Get in touch

Get in touch

product designer with 13+ years of experience...
who cuts through ambiguity and gets teams aligned, leading design across enterprise platforms, AI products, and systems that became major revenue drivers.

From Atlassian-scale companies to pre-seed startups, I bring structure without slowing things down, make the case with executives, and solve the messy stuff.
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