Laptop displaying BioPhy software interface for AI-driven validation of manufacturing protocols, resting on a bright green cushion with a blue background.

AutoTech Trends

They sold $1,600 running boards on a website that looked like it sold $40 floor mats.‍

AutoTech Trends had a fragmented brand, weak trust signals, and a WooCommerce site that couldn't track what was actually working. I led brand repositioning, Shopify migration (I have opinions about this!), and a full redesign focused on surfacing quality: real photography, reviews integration, cleaner PDPs, and proper attribution.

Sales tripled.‍

CRO
Branding
Ecommerce
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Visual Walk-Through

ROLE

Lead Product Designer

DURATION

2023-2025

coming in or coming out of the door
UI showing Acme Inc. workspace with content section labeled Board and members section with three user icons.
Tablet displaying Curious George and the Dump Truck digital storybook cover with illustration of Curious George holding a shovel near a green dump truck on blue background.
Close-up of a woman's face showing light skin with freckles, green eye, pink lips, a beige shirt, and a small earring.
Pret A Manger USA app page showing features: collect stamps for rewards, pay with phone via QR code, find nearest shop on map, and browse menu.
Mobile app screen showing a stamp card with eight greyed-out coffee cups and one colored cup for a free drink after buying eight hot or iced drinks.
Mobile screen displaying a 'My treats' rewards interface with images and descriptions of treats like Brownie Bite, Pret A Mango, and a free hot or iced drink, surrounded by photos of a hot drink, popcorn, a chocolate chunk cookie, and a heart-shaped cherry tomato cluster.
Pret A Manger USA app page showing features: collect stamps for rewards, pay with phone via QR code, find nearest shop on map, and browse menu.
Mobile app screen showing a stamp card with eight greyed-out coffee cups and one colored cup for a free drink after buying eight hot or iced drinks.
White text on red background reading 'MAKE SOMEONE Smile WITH A TREAT' with 'Smile' in cursive.
White text on red background reading 'MAKE SOMEONE Smile WITH A TREAT' with 'Smile' in cursive.
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