Laptop displaying BioPhy software interface for AI-driven validation of manufacturing protocols, resting on a bright green cushion with a blue background.

Hemab

Designing a Biotech corporate website for three audiences and zero room for confusion:

‍Patients looking for trials. HCPs evaluating partnerships. Investors deciding on Series C. Hemab's old site served none of them well. I restructured the IA, designed patient-first navigation, unified their contact routing, and shipped a full redesign in time for ISTH.

Investor and leadership confidence boosted. Series C closed!

CRO
Branding
Ecommerce
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Visual Walk-Through

ROLE

Lead Designer

DURATION

2025

coming in or coming out of the door
Close-up of a woman's face showing light skin with freckles, green eye, pink lips, a beige shirt, and a small earring.
UI showing Acme Inc. workspace with content section labeled Board and members section with three user icons.
Tablet displaying Curious George and the Dump Truck digital storybook cover with illustration of Curious George holding a shovel near a green dump truck on blue background.
Close-up of a woman's face showing light skin with freckles, green eye, pink lips, a beige shirt, and a small earring.
Pret A Manger USA app page showing features: collect stamps for rewards, pay with phone via QR code, find nearest shop on map, and browse menu.
Mobile app screen showing a stamp card with eight greyed-out coffee cups and one colored cup for a free drink after buying eight hot or iced drinks.
Mobile screen displaying a 'My treats' rewards interface with images and descriptions of treats like Brownie Bite, Pret A Mango, and a free hot or iced drink, surrounded by photos of a hot drink, popcorn, a chocolate chunk cookie, and a heart-shaped cherry tomato cluster.
Pret A Manger USA app page showing features: collect stamps for rewards, pay with phone via QR code, find nearest shop on map, and browse menu.
Mobile app screen showing a stamp card with eight greyed-out coffee cups and one colored cup for a free drink after buying eight hot or iced drinks.
White text on red background reading 'MAKE SOMEONE Smile WITH A TREAT' with 'Smile' in cursive.
White text on red background reading 'MAKE SOMEONE Smile WITH A TREAT' with 'Smile' in cursive.
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